VENUSTAS NAMED OFFICIAL HEATED APPAREL PARTNER OF HOCKEY EAST

Multi-year partnership will support student-athletes, engage college hockey fans, and bring meaningful warmth to local communities

AMESBURY, MA, UNITED STATES, October 14, 2026 /EINPresswire.com/ -- Hockey East announced today a multi-year partnership with Venustas, The Expert in Heated Apparel, as the conference’s exclusive heated apparel partner. The agreement was secured by Van Wagner, who manages Hockey East’s sponsorship and corporate marketing program.

Throughout the agreement, Hockey East and Venustas will collaborate on student-athlete initiatives, fan engagement, championship activations, and community-focused programs. Venustas will provide heated apparel to Hockey East student-athletes and contribute to an NIL campaign that celebrates the people behind the game.

“Hockey East is excited to team up with Venustas and our partnership will provide well-deserved attention on the people and communities that make our game great,” said Hockey East Commissioner Steve Metcalf. “We also appreciate Venustas’s aid to the New England community and making it a warmer place for all hockey fans.”

Venustas will also serve as the presenting sponsor of the Hockey East Red Carpet Arrival prior to the Hockey East Men’s Championship at TD Garden. The partnership will be supported throughout the season through Hockey East broadcasts, social media, digital platforms, playoff promotions, and championship events, creating year-round opportunities to connect with athletes and fans.

As part of the partnership, Venustas and Hockey East will team up on a corporate social responsibility initiative benefiting New England-based charitable organizations. Through purchases made with a designated Hockey East promotional code, Venustas will provide heated apparel and other support to the selected organization. Additional information, including the beneficiaries, will be announced at a later date.

“At Venustas, we believe every athlete who pushes beyond their limits, every fan who shows up despite the cold, and every person who continues to serve their community is a hero,” said Michael Li, the CEO at Venustas Heated Apparel. “As The Expert in Heated Apparel, our mission goes beyond creating warmth. We want to support the people who inspire us through their resilience, passion, and commitment. Partnering with Hockey East allows us to stand behind student-athletes, contribute to the college hockey community, and bring meaningful warmth to people in need.”

The initiative reflects a shared commitment to using the partnership as a platform for positive change. By working with local nonprofit partners, Venustas and Hockey East hope to bring practical support to individuals and communities facing cold conditions while raising awareness of local needs.

“Warmth is one of the most direct and meaningful forms of care,” said Li. “We want our expertise and products to do more than keep people comfortable. We want them to support communities, create confidence, and help people continue moving forward.”

ABOUT VENUSTAS HEATED APPAREL
Venustas is The Expert in Heated Apparel, dedicated to empowering athletes, outdoor enthusiasts, workers, and everyday heroes to overcome the cold and keep moving forward. By combining advanced heating technology with functional design and high-quality materials, Venustas creates reliable heated apparel for everyday life, outdoor activities, work, winter sports, and demanding cold-weather environments. Venustas believes that everyone who continues to perform, explore, work, serve, and pursue their passion despite the cold is a hero. Through continuous innovation and community support, the brand helps these heroes embrace more possibilities and stay warm wherever their journey takes them. To learn more, visit venustas.com.

Venustas Marketing
Venustas Heated Apparel
marketing@venustas.com
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